As Seen On

Small Business Success Story: Home Improvement Referral Network, Inc.
May 2000 Issue

"Start your own Home Tech Business"
Summer 1999 Issue

Quotes from WHY Magazine - Online Campanion for the Work-At-Homer
workhomeyou.com
Success Story, Summer 2008

Who You Gonna Call?
Debra Cohen makes a name for herself by pairing good contractors with needy homeowners
By Priscilla Y. Huff

If you are a homeowner and your toilet overflows, or your house is invaded by insects, or you need a reliable remodeling contractor, you may wonder, “Who am I gonna call?” to fix these problems? Fortunately, Debra Cohen, owner of Home Remedies of NY, Inc., can come to your rescue. Cohen’s Homeowner Referral Network (HRN) is an organized network of pre-screened contractors representing almost every field of home improvement, maintenance and design.

After leaving her position as the vice-president of a Spanish-language aviation magazine to stay home with her children, Cohen began to miss the stimulation of a career—not to mention the income that helped support her family. “My husband and I had just purchased our first home and quickly realized how difficult (and expensive) it was to find reliable home improvement contractors,” she says.

Whenever Cohen found a skilled and dependable professional, she kept the contractor’s name for future reference. “It occurred to me that homeowners in my community could benefit from a service that would pre-screen contractors, and in turn, responsible contractors could benefit from a service that would help promote their businesses.” says Cohen.

Today, Cohen’s HRN represents more than 50 pre-screened, home improvement contractors ranging from painters, plumbers and carpenters to general contractors, architects and decorative painters. Contractors in the network pay a pre-negotiated commission on any work secured, which means that the referral service is free to homeowners . . .

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Quotes from New York Times
Small Business, September 27, 2007

Headquarters at Home and Proud to Be There
by MARCI ALBOHER Published: September 27, 2007

Debra M. Cohen, 40, by contrast, says she designed her business, a contractor referral service for homeowners, around the idea that she might be on the phone for business and her children might be making a ruckus in the background. Her company, Home Remedies of New York, has become so successful, she says, that she now offers consulting services to others who want to copy her business model in their communities. Ms. Cohen says she has home referral operators running her programs in nearly every state and Canada.

When exploring ideas for a business, she ran every idea through the “can it be done from home with kids underfoot” test, she said.

Working from home may allow for certain informalities, but it does not necessarily signal the size of an entrepreneur’s vision. Ms. Cohen’s business passed the million-dollar revenue mark four years after its founding. Bradley Rhine, 46, who works out of his home in San Jose, Calif., is a chief executive of Cogentes, a virtual consulting firm specializing in the information technology industry. Cogentes plans to hire 100 to 200 employees over the next several years.

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Quotes from article in Newsday.com - March 2007

SMALL BUSINESS: Taking care of business - and kids
JAMIE HERZLICH
May 28, 2007

"Whenever I'm stressed out about something out of my control, I go to work," says Debra Cohen, president of Home Remedies of NY Inc. (homeownersreferral.com), a Hewlett-based referral service that connects homeowners with contractors.

Cohen, who has daughters 7 and 11 years old, started her home-based business in 1997 after leaving a job as vice president of a Spanish-language aviation magazine.

Home Remedies was formed out of "personal necessity," explains Cohen, who was having trouble finding reliable contractors after she and her husband bought a home. Guessing other homeowners might be facing the same problem, she took out a $5,000 loan against her husband's teachers retirement fund to launch the business. Her hunch was right, and she was able to pay it back within six months. The company now boasts sales in excess of $100,000, she says.

Being a mom and entrepreneur is truly a "juggling act," notes Cohen, 39. She says it helps if you have some type of support system, be it a spouse, a parent or even another mom you can trade off with.

Quotes from article in Entrepreuner.com - March 2006

StartUps : StartUp Features
The Weekend Entrepreneur
These weekend warriors launched successful businesses in their spare time. Find out how you can put your free hours to work, too.
Entrepreneur magazine - March 2006
By Michelle Anton and Jennifer Basye Sander

Online exclusive: If you're planning to start a weekend business but don't have tons of money in the bank, check out the low-cost startup ideas at www.entrepreneur.com/lowcostbusinesses.

So you want to start a business, but don't think you have the time? Think again. All you need to get started on the path toward your dream business are inspiration and determination... and maybe a few extra hours a week. Meet three entrepreneurs who used their off hours to launch and grow successful businesses--and get some tips on the dos and don'ts of starting a weekend business of your own.

Filling a Need
After buying their first home, Debra Cohen and her husband faced the unenviable chore of finding reliable home improvement contractors. Fed up with blindly picking names from the Yellow Pages and waiting for contractors who didn't show up, it occurred to Cohen that if she and her husband were having trouble finding contractors, other homeowners in their community must be facing a similar predicament. This bleak reality sparked the creation of a unique service that has since expanded into a profitable cottage industry across the U.S. and internationally.

After extensive conversations with lawyers, business consultants, contractors and insurance agents, Cohen, 38, started Hewlett, New York-based Home Remedies of NY Inc. from her home in February 1997. This stay-at-home mom used a $5,000 loan, a computer and a refurbished fax machine to launch her part-time business. Right away, the response from homeowners was tremendous, and after three months in business, she repaid her loan. Her gross earnings in the first year were almost $30,000.

Today, Home Remedies is a contractor referral service that matches home-owners with reliable home-repair workers. The appeal to customers is that the company takes on the time-consuming task of locating and screening qualified contractors, checking to make sure they're adequately insured and licensed, and serving as a liaison between the contractor and the homeowner throughout the course of a job. Home Remedies provides a win-win situation for both parties: Services are provided free of charge to the homeowner, and contractors represented by Home Remedies only pay a commission for any work they secure.

At first, Cohen worked approximately 15 hours to 20 hours per week; she now works about 30 hours per week. Last year, sales for Home Remedies exceeded $100,000. Cohen earns additional income by selling manuals and packages on how to get started in the referral business. (Her manual, The Complete Guide to Owning and Operating a Successful Homeowner Referral Network, is available at www.homereferralbiz.com.)

Quotes from article in Remodeling Magazine - February 2006

Refer Madness
Trolling for business online has never been so tempting—or so overwhelming.

Source: REMODELING Magazine
Publication date: 2006-02-01
By Leah Thayer

Could it be any easier for homeowners to find home improvement contractors? Only if the online referral industry maintains its current torrid growth rate. Having emerged in the 1990s and then largely imploded in the dot-com bust, this industry is back and bigger than ever. Hundreds of services exist today, from national behemoths that “match” contractors and consumers automatically to one-person companies that know every client by name.

To homeowners, online referral services promise an antidote to the dangers of hiring unknown, unreliable, and possibly unlawful contractors. Most are free to consumers.

To contractors, they promise to deliver leads, customers, and growth. Sometimes they do: Several remodelers we interviewed credit the services with their success and longevity. Sometimes they don't: We also heard terms ranging from “inept” to “criminal” to describe a few services, and “crappy” to “dead” — quite literally — to describe the leads they deliver.

For better or worse, the online referral industry is here to stay, and it's evolving in ways that could benefit homeowners and remodelers alike. Here's a snapshot of four variations on the online referral model and of several remodelers that have used them successfully. To summarize their advice:

• Be selective. “Find one or two services that work well for you, and stick with them,” says one remodeler. “If you get greedy and go with more, you're just asking for a disaster.”
  
• Know what you're getting into, and how to get out of it if you're unsatisfied with the results.
  
• Manage your accounts aggressively. “It's not a passive situation for the contractor,” says one industry insider. “You have to work it” to turn those leads into clients.

3. Neighborhood Networks
“Nothing's as good as word of mouth,” says Noah Blumberg, president of Ark Contracting, Chevy Chase, Md. For his money, the best way to get in front of qualified homeowners is a local “homeowner referral network” (HRN) run by people who know their market, their contractors, and their homeowners. The company Blumberg uses has landed him projects as big as $250,000. “They've been mostly good-size jobs,” he notes, “but also the people have been really good, just nice people who are easy to work with.”

HRNs are to the national services what microbrews are to Budweiser: locally owned, carefully cultivated, sometimes quirky, and relatively expensive. Serving areas as small as a neighborhood to as large as a few states, they typically have no upfront fees and charge contractors only for jobs they actually produce, using a commission model. More than 400 operate in the U.S. and elsewhere, says Debra Cohen, who created the model, sells the business plans, and runs her own HRN on New York's Long Island.

What's the advantage of the HRN model? “It's a personal relationship,” Cohen says. As with the national referral services, contractors must meet basic screening criteria. Unlike the big companies, HRN owners typically interview contractors in person, getting to know “their quirks and strengths, and the same thing for homeowners,” Cohen explains. Both parties benefit, for instance, if the homeowner is forewarned that the remodeler looks a little rough around the edges. Similarly helpful is telling the remodeler that the homeowner has certain concerns or characteristics.

Most importantly, Cohen asserts, the leads are qualified. “You're not going to just get someone who's surfing the Internet and says, ‘Hmm, six months from now I might want to remodel my kitchen.'”

www.homereferralbiz.com
516.374.8504

Pros
Locally operated. Prescreened, personally qualified local leads. No job, no fee. HRN staff facilitate communication with homeowners before, during, and after job.

Cons
Fewer leads than automated services deliver. Commissions are generally higher than flat lead fees. Network owners we spoke to charge between 2% and 15% of project price, depending on their market and the project size.

Quotes from article in Small Business Computing - July 2005

Don't Hire, Outsource
By Gerry Blackwell
July 5, 2005

Like many successful entrepreneurs, Debra Cohen, founder and proprietor of Home Remedies of New York Inc., a home improvement contract referral business, had to discover her own secrets to success. Unlike most, Cohen now shares her secrets with others — for a price. Her lucrative second business is The Home Referral Network (HRN), a company that sells a business manual, software, forms and services to people who want to start identical home-referral businesses in their own communities.

One of the secrets Cohen learned early — or perhaps knew instinctively — and now passes on to her HRN owners — is how to deal with the computer stuff. Computers, it turns out, are vital even for such a high-touch, low-tech business as hers. "Before I started the business, I wouldn't say I was computer illiterate," she says, "but my knowledge was very limited. I had never been on the Internet, for instance. Now I'm developing my own Web software. I've come a long way."

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Real-life

"I turned a crisis into a steady source of income!"

Bad news, ma'am. I think I spotted a carpenter ant in your basement," the exterminator said. "But don't worry--I can spray the whole house for $900."

Did he just say $900? Debra Cohen didn't know which was worse: that her new home might be infested or that this exterminator (the one who had stood her up for two prior appointments) might be swindling her family when they were struggling to pay the mortgage. Sensing he wasn't trustworthy, she crossed him off her list and resumed her search for a reliable exterminator.

This wasn't the first time Debra felt overwhelmed by the task of locating home-repair workers. A busy mom in a new town, she had no one to ask for referrals, so she was forced to pick names out of the yellow pages.

Finally, Debra found a reliable specialist to check into those "phantom" ants--not to mention remove the squirrels from her attic. She assumed he wouldn't be available for weeks, so she was surprised when he said, "I can do the job tomorrow. I'm a great exterminator but a lousy self-promoter." That's when her entrepreneurial mind started turning.

"I spared other homeowners my past stress!"
Debra began screening local pros, checking their references, licenses and Better Business Bureau ratings. "I asked much more than the typical homeowner would ask when they were stressing out about an overflowing toilet!" She invited the best to join her Homeowner Referral Network. (They'd pay her a commission for every referral.) Three days after sending out her first advertising mailers, Debra was swamped with calls from people who wanted to be connected (for free!) with top-notch workers to refinish floors, paint murals, hang fixtures.... Her home-based business was a hit! In the first year, Debra repaid her $5,000 small-business loan and grossed nearly $30,000--without missing a beat with her kids! She has even sold her business concept to nearly 400 other entrepreneurial folks. "A few years ago I worried that we'd have to sell our house, but now we're remodeling every room!"

News+Notes

Local Leaders

HRNs differ from national referral services in several ways, says Cohen. Where bigger services make money by charging contractors listing and/or lead fees, contractors pay HRNs only for jobs they actually complete, based on a prenegotiated percentage of the job cost. The national services "could get one lead and send it to 20 contractors and still get their lead fee," she says, regardless of whether the contractor gets or even wants the job.

HRNs are also "a very local, personal, concierge-type service," Cohen explains. "If I'm in New York, why would I call a service based in Ohio to tell me about local contractors?" Looking good on paper -- or not being polished in person, for that matter -- has little bearing on the actual remodeling experience, she says. "I can tell a homeowner, 'This guy is upstanding. He has hair down to his arm and one eye that wanders and he drives a beat-up truck, but there's no need to worry when he knocks on your door."

Quotes from article in Working Mother, April 2004

Self-Starter

Launching a Home Business

First, Debra Cohen needed her own house-repair pro. Now she'll find one for you.
By Jennifer Gill

You could say Debra Cohen owes her business to a pregnant squirrel. Several years ago, Cohen and her husband, Charlie, were at their wits' end with a feisty squirrel living in the attic of their 75-year-old Tudor in Hewlett, NY. Twice the couple had brought in pest pros, only to have the critter show up again (mama squirrels, it turns out, like to nest in the same spot year after year).

Cohen refused to let the squirrel win. She called in a third pest-control guy, and this time found a rodent master. Not only did he get rid of the squirrel, he explained that removing the attic fan would seal the room and fix the problem for good. Cohen was thrilled-finally, no more uninvited guests!-but also peeved that the other "specialists" hadn't made the same suggestion. Finding reliable people to work on your home shouldn't be a game of hit-or-miss, she thought. As the squirrel guy packed his things, Cohen floated an idea by him. "If I found you work," she proposed, "would you pay me a commission?" His reply" Absolutely. Who would pass up a good job?

The conversation stuck with Cohen, and in 1997 she started Home Remedies of New York, a referral service that matches dependable home-improvement pros with people who need their help. And who doesn't? Everyone has a handyman horror story: the plumber who goes MIA halfway through the job; the careless painter who drips primer all over your antique rug. Within six months, Cohen's home-bases referral business was turning a profit, and today she earns $90,000 a year lining up jobs for her 100-strong army of specialists, everyone from electricians to chimney sweeps.

Quotes from article in Priority, March - April 2003

Smart Growth

ISSUE: Your company is growing too fast. How do you keep from getting swallowed by this million-pound monster?
UPSHOT: Start with the basics (outsourcing), then get radical: consider Business in a Box.

Debra Cohen knows how hard it is to find a good home contractor. So when she finds one, she tells people. In 1996, when the stay-at-home mom and her husband were remodeling their home, she had an epiphany: She could work out of her house by brokering the services of contractors in return for a commission. The following year, Cohen launched the Homeowner Referral Network (www.homereferralbiz.com).

The company was an immediate success--thanks, in part, to articles bout Cohen's business in New York Newsday and other publications. "The phone didn't stop ringing," she says. The calls came not only from potential customers but also from people who wanted to learn how to run similar businesses. Six months after launch, the business had grown so much that Cohen knew she couldn't handle it on her own.

In order to focus on her clients, she outsourced jobs such as printing, mailing and accounting. Cohen hired a Web designer to launch a site (and created a Web Affiliate Program establishing links with other Web sites). She then explored her options.

"I received calls from people who wanted to partner with me, so I first thought about franchising and hired a franchise consultant," she says. "But that turned out to be a big mistake. My business is small, and there isn't a lot of overhead. If I got into franchising, I would have to hire staff."

Cohen hired another consultant, and they came up with the Business in a Box. Rather than franchise or expand her business, Cohen would teach other people to set up their own home-referral companies. "Everything I've done is textbook, and yet people kept asking me how I did it," she says. After a positive response to some market research about the idea, Cohen took the plunge.

With a friend from Wharton business school, Cohen wrote The Complete Guide to Owning and Operating a Successful Homeowner Referral Network, which outlines every aspect of the business. Based on the model of a franchise manual, the book "created a system for my business that anyone else could handle," she says. Cohen sells the manual as part of various packages, which include consulting time with her, access to leads from her company's Web site, and more.

Now Cohen spends 50 percent of her time on her spinoff business. As a home-business coach, she's had more than 250 clients. "To see them succeed has been the most gratifying part of it all," she says.

Quotes from article in Woman's Day, February 2003

EVEN IN OUR 24/7 WORLD, THERE AREN'T ENOUGH HOURS in the day to get it done. These savvy women built successful businesses by providing services for busy people on the go. Whether it's saving time or money or providing information, all these businesses fill a specific need. Feeling inspired? Yours may be the next big idea.

HELP ON THE HOME FRONT

Meet Debra Cohen
Business: Home Remedies of New York, Inc.
Type of service: Homeowner referral network
How long in the business: 6 Years
Biggest obstacle: "Being a woman in a man's field."
Best marketing tip: "If you need a service, investigate. Others may need it, too. I knew my ideal customer was someone like me."
Website: www.homereferralbiz.com

Debra Cohen left a publishing career in New York to become a full-time mom in 1996. "I was in line to take over an aviation magazine, but when I had my daughter, all bets were off," she recalls. Deciding to stake quality of life over money, she quit. Within a few months, however, bills were piling up. "We'd just bought a home based on two salaries, now we were doing it on one. We were barely squeaking by."

Debra, then 29, was also having trouble finding reliable contractors, plumbers and painters to work on her new house in Hewlett, New York. She started asking others in her neighborhood if they were having the same problems. When many answered yes, she got an idea.

She began investigating the need for a referral service for contractors. Then she took out a loan against her husband's retirement savings (he brags it's the best investment he ever made) and created Home Remedies. "I'd always had the idea for a personnel agency for homeowners, but I opted for a referral service. There was definitely a need for it."

An armchair decorator and home-improvement buff, Debra found her niche. "Find out what you are good at and enjoy, and capitalize on that," she advises. "It's a carious thrill for me working on other people's houses."

Quotes from article in Home Business Journal, October 2002

HOMEOWNER'S HELPER

If you are a homeowner and your toilet overflows, or your house is invaded by insects or you need a reliable remodeling contractor, who are you goin' to call to fix your problems?

Fortunately, Debra Cohen of Home Remedies of New York, Inc., can come to your rescue. Cohen's company is what she calls a Homeowner Referral Network or an HRN- an organized network or pre-screened home improvement contractors in every field from painting, plumbing and handy work, to furniture refinishing, decorative painting, and general contracting.

Cohen started Home Remedies after leaving her position as the vice-president of a Spanish-language aviation magazine to be a full-time mother to her newborn daughter. Not long after, she began to miss the stimulation of a career- not to mention the income that helped support her family.

At the same time Cohen was evaluating her career options, she and her husband, new homeowners, were also facing the challenge of how to find reputable contractors. Cohen recalls, "I spent many afternoons waiting for plumbers who never showed and listening to pest control experts trying to sell me services that I clearly didn't need. When I finally did stumble upon a talented professional who I felt I could trust, I kept his/her name close at hand for future reference.

"It occurred to me that homeowners in my community could benefit from a service which would help them to promote their businesses. Best of all, I could run the business from my home and still be a full-time mom."

Referral services like Cohen's are saving busy homeowners time and energy while offering them an added sense of confidence in who they decide to hire to work in their home.

"Whatever home business you chose," she advises, "be sure that it employs your best abilities and allows you to perform the day-to-day tasks that you enjoy. When you enjoy your work, the financial rewards are an added bonus!"

Quotes from article in Womans World, September 2002

"Goodbye, honey," Debra Cohen crooned, holder her infant daughter. "Mommy will be home soon." Scheduled to go on a business trip for her job, the then-29-year-old Hewlett, New York, mom couldn't stand the thought of leaving her little Emily each morning- let alone for three days.

"Then don't," said her husband, Charles. "Quit your job."

"I'd love to," Debra admitted. "But how will we make ends meet?"

"We'll find a way," he promised- and soon her days were filled with feedings and playtime. But eventually, reality crept in: she and Charles had just moved into a new home, and bills were piling up. On top of that, Debra was dealing with repairmen and contractors for the new house- and growing frustrated: she'd make an appointment with a plumber and he wouldn't show up. Or she's buy a pest-control plan from an exterminator- and sill have bugs! I wish there were someone I could call to get the names of reliable service people, she thought- and that's when it hit her: Maybe I could compile a list of them.

April 2002 Mompreneur of the Month

Each month the Mompreneurs® profile a member of our community who is living the work-from-home dream! Read more of these success stories and find out how you can do it too!

Meet the Mompreneur of the Month: Debra M. Cohen, age 34; Hewlett, New York; mother of two girls, ages 5 1/2 and 2 My Business: Home Remedies of NY, Inc., a Homeowner Referral Network that matches homeowners with reliable, prescreened home-repair workers. Referral services are provided free of charge to the homeowner; contractors represented in the network pay a commission to Home Remedies for any work secured. I also sell business kits to other entrepreneurs interested in launching a Homeowner Referral Network in their neighborhoods. Click Here to read the rest of the iVillage article.

Quotes from article, "Top 20 Boom Businesses To Get Into Now"
Small Business Opportunities, January 2002

An increasing number of homeowners want their homes to be their castles but they don't have the time or the inclination to take care of all that needs to be done-and on a house that means plenty of items on the "to do" checklist. In fact, last year homeowners spent a whopping $42 billion on minor home repairs.

Handymen take care of a wide range of activities from cleaning the gutters to building closets and putting up new moldings, recaulking a tub or moving a door. Debra Cohen was riding high as the VP of a Spanish-language aviation magazine-large salary, Manhattan office and international travel-Cohen though she had it all. But after the birth of her first daughter, Cohen quickly realized that living a Corporate lifestyle was taking too much time away from her new family. So she quit and was soon faced with the all-too-familiar challenge of finding a way to remain productive while staying at home to raise her children.

An entrepreneur at heart, Debra found a solution right in her own home. Cohen and her husband had just purchased their first house and-like most homeowners-were struggling to find reliable home improvement contractors. When they finally found a responsible contractor on whom they could depend, Cohen felt compelled to share his name with other homeowners in need of his services.

Quotes from article in Perspective, September 2001

Quotes from article, "Business Closeup - Debra Cohen" Working Woman, October 2000 Sometimes the best ideas are just sitting there, waiting for you to notice them. As Debra Cohen, who started a small business only to discover a more lucrative sideline in selling her idea to other entrepreneurs. Three years ago, Cohen left her job in publishing to start Home Remedies of NY, a referral service that hooks homeowners up with reliable contractors. From her home in Hewlett, New York, Cohen checks credentials and references and builds relationships with contractors. "I know their children's names," she says. She grosses around $60,000 a year brokering more than 250 jobs annually. Users get the referrals for free and contractors pay Cohen a 6 to 30% commission.

Six months ago Beth Aleksa, frustrated by working two jobs and having to send her children to daycare each day, read an article in a business magazine which changed her life.

The article was about Debra M. Cohen, President and founder of Home Remedies of NY, Inc...

The article went on to say that Ms. Cohen has documented her HRN business system in a comprehensive manual - The Complete Guide To Owning And Operating A Successful Homeowner Referral Network(c) - which she markets nationwide as part of an HRN Business Package to others interested in launching a business like hers.

In September of 1999 Beth and Allen decided to purchase an HRN Business Package. Their goal was to get their HRN up and running quickly so that Allen would be able to leave his job by June of the following year.

With all of the information provided in the HRN Business Package, Allen and Beth were able to launch Home Improvement Referral Network, Inc. in less than three weeks. In fact, their business took off so fast Allen gave notice that he was leaving his job after just four months to help Beth run their HRN on a full time basis. Home Improvement Referral network, Inc. handles home improvement jobs as simple as hanging a picture to large general contracting projects. Their clients are both residential and commercial because as Beth puts it, "...when we open our mouths about our business, we get jobs!" In their first year of operation, Beth and Allen expect to earn more than $150,000.

The business is called "Homeowner Referral Network" founded by Debra Cohen (pictured)of Home Remedies TM of NY, Inc. and through their programs, you can start this business in your own region.

The Homeowner Referral Network is an organized referral service for homeowners comprised of highly skilled, dependable independent home improvement contractors Contractors represented in the network range from painters,plumbers and electricians to floor refinishers, carpenters and handymen.

Everyone could use some help, especially when it comes to home repairs. With dual-income families the norm these days, few people have time to do more than pick a name from the phone book when searching for, say, a plumber or a painter. But who wants to entrust their home--and possibly thousands of dollars--to someone whose references they don't have time to verify?

Such concerns made the home repair referral service a profitable cottage industry for Debra M. Cohen, founder of Home Remedies TM of NY Inc. in Hewlett,New York. Started in February 1997, the business has proved so successful that Cohen is now offering her expertise and proven methods as a business opportunity, the Homeowner Referral Network Business Package, for an investment of $2,995.

Purchasers receive Cohen's book, A Complete Guide to Owning And Operating a Successful Home Referral Network ©; a starter set of all the forms necessary to run the business for the first three months; and eight hours of telephone consultations

"Between the learning curve and consultations with lawyers, insurance agents (and others), it cost me $5,000 to start this business," says Cohen."If you're coming into the business cold, my program can save you time and money."

For more information, call (516) 374-8504 or visit www.homeownersreferral.com

Just what is a referral network? With working parents and a myriad of home problems to handle, getting a referral and having someone coordinate dependable service are blessings. Debra is the quintessential example of how to do it. As she said, "I don't just provide referrals. I provide the beginning, middle and end service."

You can start your own with help from Home Remedy of NY, Inc. The package includes everything you'll need to establish this business in your area. Debra M. Cohen, president and founder, has run her own homeowner referral network and has worked out all the bugs so you won't have to. It's $2995,and available by calling the company at 516-374-8504. One of the best business opportunities to start now!

Acting as a liaison between the contractor and homeowner, Ms. Cohen's service benefits both sides. The contractors in her network are provided with steady work,for which they pay a commission, and the homeowners get reputable tradesmen and the service of Ms. Cohen, who handles the details from estimate to finished project.

Quotes from article,"She Has Home Remedy For Nassau's Busiest"
Newsday Business Report, October 1997

Since beginning her business in February, Cohen said her client list has grown to about 50 customers mainly through word of mouth and monthly mailings to about 300 residences in Southern Nassau County each month, her target market. Those clients are mostly busy, and come from two-income households. "What they are buying is the legwork, which they don't have time or energy to carry out. I'm seeking referrals, seeking contractors...Homeowners work all day, then they have kids to feed at night."

Finding respectable contractors, all of whom Cohen said are licensed, insured and bonded, requires a concerted networking effort...and once she finds prospective contractors, Cohen screens them. "References are checked. I have a checklist of five criteria they must meet before I consider using them. Not only are they skilled in their field, they have to have a nice manner with the customer. That's almost as important as what they do."

Quotes from article, "Mom shifts from rat race to home base"
Nassau Herald, Five Towns Business Report, June 1997

Debra Cohen of Hewlett lived a glamorous life for a very long time. For more than eight years, she was at the top of the publishing industry in New York City, where she ran an aviation magazine distributed in Latin America, and had a hand in managing global properties. Worldwide travel was also part of the package.

But that was before she became a mother. Recently Ms. Cohen gave up her fast track career and traded in all the travel perks for the calm milieu of her own business, based at home.

Since that day, Ms. Cohen has been living out her fantasy as the owner of Home Remedies TM. A virtual Rolodex of home care specialists, from painters to plumbers to party planners, Home Remedies TM provides a comprehensive resource list for any home-related need. Need a better banister or a tutor for your teenager? Call her. She will recommend someone and will be your fairy "jobmother" until the task is completed.

Does she have big-city executive envy? "I am happy at home," says Ms. Cohen, "and my child is happy because she sees her mom and dad every day." Most significantly, she is no longer "paying someone to do what she wanted to do" - that is, raising her child. "Working women (may feel) that I sold out," says Ms. Cohen," but the beauty of the women's movement is that we have choices."

Quotes from article, "This Entrepreneur Has A Perfect Remedy"
Small Business Opportunities, September 1998

 Debra Cohen is a stay-at-home mom turned entrepreneur. She left an eight-year career as VP of a global aviation magazine for a less glamorous pursuit--motherhood. Over the next six months she developed a business plan and, in February 1997, launched Home Remedies TM, a comprehensive homeowner referral network. In it's first six months of operation, Home Remedies TM is profitable and boasts a client list of over 100 satisfied homeowners.

Debra locates all of the respectable contractors in the network and conducts research to ensure that they are licensed, insured and bonded.

Debra also markets a business package to individuals looking for a viable home business. It includes a manual entitled The Complete Guide To Owning And Operating A Successful Homeowner Referral Network©, along with a starter set of forms necessary to run the business.

For more info on how to hire Home Remedies TM or if you would like to purchase Debra Cohen's Complete Guide, contact her at 516-374-8504. Email address is: HomRemdies@aol.com