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Home Improvement Articles

Contractor Marketing 101

A friend of mine is a sales and leadership coach and, interestingly, a large majority of his clients are in the construction and remodeling industry.  He recently sent me the following e-mail that explains exactly where most contractors fail in their sales and marketing plans and—more importantly—how a Homeowner Referral Network (HRN) owner can fill this niche:

Posted on 14 Sep 2009
Renovation Etiquette

“No man is an island” or lives on one -- especially when contractors are called into the neighborhood. So before you build an addition, replace your plumbing or reroof your house, remember that communication is key and keep these guidelines in mind:

Posted on 15 Jul 2009
Consumer Reports Survey: Over Half of Homeowners Plan Remodel Projects This Year; 65% Will Do Some of the Work
Consumer Reports latest poll on home remodeling reveals that over the next 12 months, 54 percent of homeowners are planning a remodeling project and nearly two-thirds (65%) plan to do at least some of the work themselves. The most popular types of work include painting (56%), designing (39%) and flooring (34%).
Posted on 01 Jul 2009
Negotiating With Contractors

In today’s economy, many homeowners are looking for the best home improvement value on a limited budget.  While negotiating with contractors on price can be a “slippery slope”, below are some tips on how to advise clients who need to cut project costs but don’t want to sacrifice on quality:

 

 

Posted on 03 Jun 2009
Tips For Hiring a Reliable Contractor

A Good Man Contractor Isn’t Hard To Find
Tips For Hiring Reliable Home Improvement Professionals

After nine years of operating my Homeowner Referral Network (HRN) business, I (humbly) consider myself an expert on the art of finding a good contractor. The number one complaint I hear from homeowners nationwide is that a “good contractor is hard to find”. Believe it or not, reliable contractors do exist--it’s simply a matter of knowing where to find them and, more importantly, how to screen them.

Posted on 07 Apr 2009

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