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An HRN is an organized referral service for homeowners comprised of highly skilled, dependable independent home improvement contractors. Contractors represented in the network may range from painters, plumbers and electricians to floor refinishers, carpenters and handymen. The value proposition that the HRN offers to the market is similar to that of a "broker." It is a reliable source for dependable service providers who are able to satisfy any homeowner need. The value proposition that an HRN offers to contractors is that of an "outsourced" sales and marketing force. The HRN takes on the responsibility of promoting their services to homeowners. Revenue for an HRN is earned via commissions paid by the contractors in the network. This is a new and innovative business which can be operated from home on a part-time or full-time basis. There is a minimal investment,low overhead and excellent profit potential. No, an HRN is not a franchise or an MLM. If you purchase a business package and launch an HRN, your business would be completely independent. You are not responsible for any royalty payments or restricted to operating the business in a specific territory.
While there is a universal need for the services provided by an HRN, this type of business tends to work best in communities with dual income families, households with expendable incomes and in areas with a thriving home improvement market. You can operate an HRN in or around a metropolitan city where busy homeowners can benefit from the convenience and security of finding a contractor through an HRN. An HRN can also be an invaluable resource for absentee owners of real estate, commercial property managers and/or relocation specialists for large corporations. If you’d like to do some market research, I recommend that you start by calling your local Chamber of Commerce to ask if they see a need for this type of service in your community.
The HRN business is recession proof. In a thriving economy, homeowners have the financial resources to remodel. And, in a slower economy when interest rates are low, people have the luxury of refinancing or taking out a home equity loan in order to complete that long awaited home improvement project. And in any economy, homes will always require repairs, upgrades and standard maintenance.
Despite popular opinion, there are reputable contractors out there and they are committed to maintaining their reputation not to mention their client base. A good contractor won’t turn away a good, paying customer. Here are some of the reasons why my contractors enjoy working with my HRN:
The amount of income generated by an HRN depends on the individual and the market. Because there is very low overhead in operating an HRN, the profit potential is greater. The primary expense in operating this type of business will be in promotion and a great deal of business can be generated simply through word of mouth and networking in your community. (A complete promotional campaign including a market segmentation study is outlined in the HRN Business Manual.) Most HRN owners turn a profit in the first 3-6 months of operation and owners have reported referral commissions of more than $10,000 per month in their second and third years of operation. An HRN can be launched on a part time basis to start and has the potential to grow into a full time career.
On average, it takes approximately 8-12 weeks to get an HRN up and running.
In my experience, the most successful HRN owners have been self-motivated individuals who are organized and outgoing. The HRN business is a “word of mouth” kind of business therefore networking with people in your community can be a powerful promotional tool. Experience in the home improvement field is not necessary as the contractors in the HRN are the home improvement experts. The HRN owner will handle the sales and marketing side of their business and the HRN owner never gets involved with the technical aspects of a job. Also, 90% of the HRN business can be operated by telephone. If you're interested in starting an HRN in your area,complete details about setting up, organizing and operating an HRN are documented in a comprehensive business manual entitled The Complete Guide To Owning And Operating A Successful Homeowner Referral Network©. The manual is sold as part of the HRN Business Packages and is also available for individual sale. The Complete Guide To Owning And Operating A Successful Homeowner Referral Network © is a complete manual which outlines step-by-step procedures on how to start a network in your area including how to locate, screen and represent a comprehensive network of home improvement contractors, how to effectively reach your target audience, how to reach and service your clients and how to organize your business as efficiently as possible. In addition, the manual outlines valuable information on legal, insurance and financial issues pertinent to the HRN. Because the information provided in the HRN Business Packages is copyrighted, once purchased, no refunds will be granted. There are five options available when purchasing an HRN Business package, please click on the appropriate links to see what's included with each package: The Best Value Homeowner
Referral Network Business Package If you decide this is the business you wish to pursue, step-by-step procedures on how to start a network in your area including how to locate, screen and represent a comprehensive network of home improvement contractors, how to effectively reach your target audience, how to service your clients and how to organize your business as efficiently as possible are explained in the manual--The Complete Guide To Owning And Operating A Successful Homeowner Referral Network©. HRN Business Packages include time saving research material,filing forms and invaluable consultation time with Debra Cohen, the HRN Expert! Business Packages range in price from $1,995 to $5,995. If you'd like to launch a website for your HRN, we offer a WEB PACKAGE which can be purchased along with any of the HRN Business Packages or Manual. For more information about starting a Homeowner Referral Network in your area, you may:
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